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About > Brand guidelines

Brand Guidelines

This guide will help you make use of the Poparide brand effectively and consistently.
Name & logo

Name and logo


In writing, Poparide is always spelled with a capital 'P' followed by lowercase letters: Poparide.
Please don't spell Poparide as Pop-a-ride, PopARide, Pop a ride or Pooparide (yes, we've seen this!).


Poparide logo
Our logo spells out the word "Poparide" in uppercase and can be used in orange with a white background or in white on a dark background.
Make sure to leave at least half our logo's height as white space around it.
Also, please only colour the Poparide logo orange or white and if you use the white version, put it against a dark background so it's easy to see.
Download the Poparide logo

App icon

Poparide icon
Our app icon is the letter "O" of our logo, which represents the driving wheel of a car.
It is only to be used in the context of promoting our app, and should always be accompanied with the word "Poparide" in the copy.
Download the Poparide app icon


General tone

We follow these three simples rules when communicating with our team, our members and the public.
We write in a conversational tone that is both friendly and professional.
We give people real, accurate information in a professional manner.
We are helpful in our communications and always get to the bottom of a problem.

Key messages

Here are the key messages used to describe Poparide.
Vision statement
Our vision is to live in a world where we all share resources to better preserve our planet.
Mission statement
Our mission is simple: to fill empty seats in cars and help people travel together.
Watch our vision video


Emoji have become part of everyone's daily interactions.
This is why we embrace emoji as a way to convey key emotions in our messaging.
We ask that you be reasonable with your choice of emoji and limit the use of emoji to just one or two 🙏.



Poparide photos
We use real, original and inspiring photos taken by our community which portray real experiences of our service.
We stay away from stock photography as much as possible.
Download photos in our photo gallery
Have questions about how to use our brand?
Contact us and we'll be happy to help!