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About > Brand guidelines

Brand Guidelines

This guide will help you make use of the Poparide brand effectively and consistently.
Name & logo
Real-world examples
Marketing materials

Name and logo


In writing, Poparide is always spelled with a capital 'P' followed by lowercase letters: Poparide.
Please don't spell Poparide as Pop-a-ride, PopARide, Pop a ride or Pooparide (yes, we've seen this!).


Poparide logo
Our logo spells out the word "Poparide" in uppercase and can be used in orange with a white background or in white on a dark background.
Make sure to leave at least half our logo's height as white space around it.
Also, please only colour the Poparide logo orange or white and if you use the white version, put it against a dark background so it's easy to see.
Download the Poparide logo

App icon

Poparide icon
Our app icon is the letter "O" of our logo, which represents the driving wheel of a car.
It is only to be used in the context of promoting our app, and should always be accompanied with the word "Poparide" in the copy.
Download the Poparide app icon


Open Sans

Our corporate font uses Open Sans 400, 600 and 800
Download our font family

Typographic rules

Titles are large and use 800 weight
Subtitles are big and use 700 weight
Paragraphs are clearly legible and use 400 weight


Primary colours

Our primary colours are orange, blue, black and grey.
R 240
G 81
B 34
R 0
G 153
B 255
R 51
G 51
B 51
R 103
G 103
B 103

Secondary colours

Our secondary colours are teal, yellow, magenta and green.
R 49
G 189
B 186
R 252
G 236
B 30
R 236
G 19
B 111
R 82
G 185
B 101


General tone

We follow these three simples rules when communicating with our team, our members and the public.
We write in a conversational tone, that is both friendly and professional.
We give people real, accurate information in a professional manner.
We are helpful in our communications and always get to the bottom of a problem.

Key messages

Here are the key messages used to describe Poparide.
Vision statement
Our vision is to live in a world where we all share resources to better preserve our planet.
Mission statement
Our mission is simple: to fill empty seats in cars and help people travel together.
Watch our vision video


Emojis have become part of everyone's daily interactions.
This is why we embrace emojis as a way to convey key emotions in our messaging.
We ask that you be reasonable with your choice of emojis and limit the use of emojis to just one or two 🙏.



Poparide icons
Use simple icons that people can understand and recognize instantly.


Poparide photos
We use real, original and inspiring photos taken by our community which portray real experiences of our service.
We stay away from stock photography as much as possible.
Download photos in our photo gallery


Poparide illustrations
We make use of illustrations to depict the various concepts of our service.
This allows us the flexibility to represent our diverse user base and appeal to a wide range of demographics.
View our illustrations

Real world examples

Here are some examples of how we depict our brand in the real-world: in our marketing, in our product and when we support our members.
A Facebook competition for students
Poparide brand example
When members pledge to use our booking service
Poparide brand example
Two members getting dropped of at Abbotsford International airport
Poparide brand example
View more examples in our Facebook and Instagram

Marketing materials

We provide marketing material that you can print and distribute with your community or organization to let people know about Poparide.
Download our marketing materials
Have questions about how to use our brand?
Contact us and we'll be happy to help!