About > Brand guidelines' %}
Brand Guidelines
This guide will help you make use of the Poparide brand effectively and consistently.
Name & logo
Typography
Colours
Communications
Imagery
Real-world examples
Marketing materials
Name and logo
Spelling
In writing, Poparide is always spelled with a capital 'P' followed by lowercase letters: Poparide.
Please don't spell Poparide as Pop-a-ride, PopARide, Pop a ride or Pooparide (yes, we've seen this!).
💩
Logo
Our logo spells out the word "Poparide" in uppercase and can be used in orange with a white background or in white on a dark background.
Make sure to leave at least half our logo's height as white space around it.
Also, please only colour the Poparide logo orange or white and if you use the white version, put it against a dark background so it's easy to see.
Download the Poparide logo
App icon
Our app icon is the letter "O" of our logo, which represents the driving wheel of a car.
It is only to be used in the context of promoting our app, and should always be accompanied with the word "Poparide" in the copy.
Download the Poparide app icon
Typography
Open Sans
Our corporate font uses Open Sans 400, 600 and 800
Download our font family
Typographic rules
Titles are large and use 800 weight
Subtitles are big and use 700 weight
Paragraphs are clearly legible and use 400 weight
Colours
Primary colours
Our primary colours are orange, blue, black and grey.
Orange
#FF4E00
R 240
G 81
B 34
Blue
#0099FF
R 0
G 153
B 255
Black
#000000
R 51
G 51
B 51
Grey
#666666
R 103
G 103
B 103
Secondary colours
Our secondary colours are teal, yellow, magenta and green.
Teal
#31BDBA
R 49
G 189
B 186
Yellow
#FCEC1E
R 252
G 236
B 30
Magenta
#EC136F
R 236
G 19
B 111
Green
#52B965
R 82
G 185
B 101
Communications
General tone
We follow these three simples rules when communicating with our team, our members and the public.
Casual
We write in a conversational tone, that is both friendly and professional.
Accurate
We give people real, accurate information in a professional manner.
Helpful
We are helpful in our communications and always get to the bottom of a problem.
Key messages
Here are the key messages used to describe Poparide.
Vision statement
Our vision is to live in a world where we all share resources to better preserve our planet.
Mission statement
Our mission is simple: to fill empty seats in cars and help people travel together.
Emojis
Emojis have become part of everyone's daily interactions.
This is why we embrace emojis as a way to convey key emotions in our messaging.
We ask that you be reasonable with your choice of emojis and limit the use of emojis to just one or two 🙏.
Imagery
Iconography
Use simple icons that people can understand and recognize instantly.
Photos
We use real, original and inspiring photos taken by our community which portray real experiences of our service.
We stay away from stock photography as much as possible.
Download photos in our photo gallery
Illustrations
We make use of illustrations to depict the various concepts of our service.
This allows us the flexibility to represent our diverse user base and appeal to a wide range of demographics.
View our illustrations
Real world examples
Here are some examples of how we depict our brand in the real-world: in our marketing, in our product and when we support our members.
A Facebook competition for students
When members pledge to use our booking service
Two members getting dropped of at Abbotsford International airport
Marketing materials
We provide marketing material that you can print and distribute with your community or organization to let people know about Poparide.
Download our marketing materials
Have questions about how to use our brand?
Contact us and we'll be happy to help!
