{"id":404,"date":"2025-07-23T01:26:00","date_gmt":"2025-07-23T01:26:00","guid":{"rendered":"https:\/\/poparideblogqc.wpengine.com\/?p=404"},"modified":"2025-07-25T13:35:17","modified_gmt":"2025-07-25T13:35:17","slug":"nouvelle-marque-2025","status":"publish","type":"post","link":"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/","title":{"rendered":"D\u00e9couvre le nouveau Poparide"},"content":{"rendered":"\n


On c\u00e9l\u00e8bre nos 10 ans avec une toute nouvelle image de marque et un style compl\u00e8tement rafra\u00eechi \ud83d\ude80<\/strong><\/p>\n\n\n\n

Poparide a eu 10 ans cette derni\u00e8re ann\u00e9e et pour c\u00e9l\u00e9brer \u00e7a, on a rafra\u00eechi notre image de marque de fond en comble.<\/p>\n\n\n\n

Le covoiturage, c\u2019est bien plus que se rendre du point A au point B. C\u2019est vivre une exp\u00e9rience humaine, s\u2019entraider pour \u00e9conomiser, et cr\u00e9er des liens en chemin<\/strong>.<\/p>\n\n\n\n

C\u2019est pourquoi notre nouvelle marque a \u00e9t\u00e9 repens\u00e9e pour refl\u00e9ter notre communaut\u00e9 : accueillante, diversifi\u00e9e, aidante et pleine de personnalit\u00e9. Voici comment on s\u2019y est pris.<\/p>\n\n\n\n

\n\n\n\n


Un nouveau logo, avec le sourire<\/strong><\/h3>\n\n\n

\"\"<\/p>\n\n\n

On a dit bye-bye au volant et bonjour au sourire, parce que le covoiturage, ce n\u2019est pas vraiment une histoire d’autos, c\u2019est une histoire de gens qui s\u2019entraident pour se d\u00e9placer<\/strong>.<\/p>\n\n\n\n

Notre nouveau logo est simple, sympathique et fait un clin d\u2019\u0153il \u00e0 ces moments partag\u00e9s en vrai qui rendent chaque trajet m\u00e9morable.<\/p>\n\n\n\n

\n\n\n\n


Une palette de couleurs plus inclusive<\/strong><\/h3>\n\n\n

\"\"<\/p>\n\n\n

Nos nouvelles couleurs sont plus douces et plus diversifi\u00e9es, choisies pour refl\u00e9ter la grande diversit\u00e9 des membres qui forment notre communaut\u00e9<\/strong>.<\/p>\n\n\n\n

Que tu sois \u00e9tudiant, travailleur, en route pour une aventure de fin de semaine, que tu viennes du Qu\u00e9bec, des Prairies ou des Maritimes, on veut que Poparide te donne l\u2019impression d\u2019avoir \u00e9t\u00e9 pens\u00e9 pour toi.<\/p>\n\n\n\n

\n\n\n\n


Une police plus sympathique qui donne confiance<\/strong><\/h3>\n\n\n

\"\"<\/p>\n\n\n

On a choisi une nouvelle police qui a un petit c\u00f4t\u00e9 r\u00e9tro (dans le bon sens du terme). <\/p>\n\n\n\n

Elle est claire, sympathique et facile \u00e0 lire, ce qui nous permet d\u2019ajouter une touche de chaleur et de personnalit\u00e9 partout, que ce soit dans notre marketing ou dans les conseils dans l\u2019appli.<\/p>\n\n\n\n

Elle a aussi un c\u00f4t\u00e9 plus humain<\/strong>, donc parfaitement align\u00e9 avec notre nouvelle image de marque.<\/p>\n\n\n\n

\n\n\n\n


Des illustrations plus \u00ab\u00a0smart\u00a0\u00bb et pleines de sens<\/strong><\/h3>\n\n\n

\"\"<\/p>\n

\"\"<\/p>\n\n\n

On a gard\u00e9 un style d\u2019illustration simple, tout en ajoutant plus de profondeur et de d\u00e9tails. <\/p>\n\n\n\n

Nos nouvelles illustrations int\u00e8grent des clins d\u2019\u0153il aux paysages canadiens et mettent en valeur la diversit\u00e9 de nos membres<\/strong>, tout en respectant l\u2019esth\u00e9tique l\u00e9g\u00e8re et \u00e9pur\u00e9e que tu connais d\u00e9j\u00e0.<\/p>\n\n\n\n

Un grand merci \u00e0 notre talentueuse designer Cheryl Loh<\/a> pour ces superbes illustrations!<\/em><\/p>\n\n\n\n

\n\n\n\n

Une appli mise \u00e0 jour, plus facile \u00e0 utiliser<\/strong><\/h3>\n\n\n

\"\"<\/p>\n\n\n

On a apport\u00e9 quelques changements cl\u00e9s pour t\u2019aider \u00e0 publier et trouver des trajets plus rapidement. Les nouveaux onglets sur l\u2019\u00e9cran d\u2019accueil te donnent un acc\u00e8s direct aux fonctionnalit\u00e9s que tu utilises le plus.<\/p>\n\n\n\n

On a aussi r\u00e9duit le nombre de couleurs dans l\u2019appli pour rendre ton exp\u00e9rience plus claire et intuitive.<\/p>\n\n\n\n

Ah, et on travaille en ce moment sur une toute nouvelle exp\u00e9rience de publication de trajets\u2026 reste \u00e0 l\u2019aff\u00fbt!<\/p>\n\n\n\n

D\u00e9couvre notre nouvelle appli sur iPhone<\/a> et sur Android<\/a>.<\/strong><\/p>\n\n\n\n

\n\n\n\n

Rencontre Popabear<\/strong><\/h3>\n\n\n

\"\"<\/p>\n\n\n

Et pour finir en beaut\u00e9, on te pr\u00e9sente Popabear<\/strong>, notre nouvelle mascotte!<\/p>\n\n\n\n

Popabear va appara\u00eetre un peu partout dans notre contenu pour t\u2019aider \u00e0 comprendre comment fonctionne Poparide et t\u2019accompagner tout au long de ton exp\u00e9rience<\/strong>.<\/p>\n\n\n\n

Pense \u00e0 lui comme ton guide de covoiturage sympathique et toujours pr\u00eat \u00e0 aider.<\/p>\n\n\n\n

\n\n\n\n

On esp\u00e8re que tu vas aimer le nouveau Poparide autant que nous<\/p>\n\n\n\n

Ce n\u2019est que le d\u00e9but de ce nouveau chapitre! Cette ann\u00e9e, on met le paquet pour am\u00e9liorer chaque aspect de ton exp\u00e9rience, que ce soit sur l\u2019appli, le site ou avec notre service \u00e0 la client\u00e8le. <\/p>\n\n\n\n

On a h\u00e2te de t\u2019en montrer plus bient\u00f4t!<\/p>\n\n\n\n

\u2013 L\u2019\u00e9quipe Poparide<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

On c\u00e9l\u00e8bre nos 10 ans avec une toute nouvelle image de marque et un style compl\u00e8tement rafra\u00eechi qui se concentre sur l’exp\u00e9rience humaine.<\/p>\n","protected":false},"author":2,"featured_media":411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"\nD\u00e9couvre le nouveau Poparide - Blogue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00e9couvre le nouveau Poparide - Blogue\" \/>\n<meta property=\"og:description\" content=\"On c\u00e9l\u00e8bre nos 10 ans avec une toute nouvelle image de marque et un style compl\u00e8tement rafra\u00eechi qui se concentre sur l'exp\u00e9rience humaine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Blogue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/poparide.qc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-23T01:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-25T13:35:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/poparideblogqc.wpengine.com\/wp-content\/uploads\/2025\/07\/new-brand-2025-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1138\" \/>\n\t<meta property=\"og:image:height\" content=\"584\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"poparideblogqc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@poparideblogqc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"poparideblogqc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/\"},\"author\":{\"name\":\"poparideblogqc\",\"@id\":\"https:\/\/poparideblogqc.wpengine.com\/#\/schema\/person\/75a906dc1552491f421740d7743c4c69\"},\"headline\":\"D\u00e9couvre le nouveau Poparide\",\"datePublished\":\"2025-07-23T01:26:00+00:00\",\"dateModified\":\"2025-07-25T13:35:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/\"},\"wordCount\":624,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/poparideblogqc.wpengine.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/poparideblogqc.wpengine.com\/wp-content\/uploads\/2025\/07\/new-brand-2025-cover.jpg\",\"articleSection\":[\"Articles\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/\",\"url\":\"https:\/\/poparideblogqc.wpengine.com\/nouvelle-marque-2025\/\",\"name\":\"D\u00e9couvre le nouveau Poparide - 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